The commercial continues and seems to fast-forward about 10 years into the future, exposing the daughter as an older version of the once-innocent blonde girl. Additionally, the commercial institutes rhetorical decorum through the use of logos. After she approaches her mother for help with the Barbie debacle, she is fervently ignored.
If people become aware of the National Child Abuse Hotline, they will be more inclined to use the hotline and donate money to help make the service more effective.
She reacts to the situation in the way that an average child would react, thus earning her rhetorical decorum. Nike has adapted its advertisement campaigns to reach its eclectic audience by sponsoring globally renowned athletes such as Lance Armstrong.
This girl captures the hearts of the audience by acting the way that they expect her to act. Viewing this part of the ad encourages the audience to want to help the cause of NCAH in some way, which is the purpose of the commercial.
Also, this opening reaches a wide audience, as the emotional devastation of a cancer diagnosis is a commonplace that would be able to reach an expansive scope of viewers. After the young girl breaks her Barbie and runs to ask her mother for assistance, the camera instantly switches to reveal a kitchen laden with brown furniture and cabinets.
Also, Nike was enveloped in public turmoil over alleged unethical manufacturing practices, and the company attacked this rhetorical exigence with this ad. Logically, we associate the color with money, thus appealing to the logos of the viewer. Understanding the context of this advertisement is crucial to fully grasp how kairos played a pivotal role in this rhetorical situation.
It would resonate with anyone that has been affected by cancer, instead of simply fans of Armstrong or the sport of cycling. The audience cannot resist the rhetorical decorum of this preliminary impression of the girl.
In the early s, when this ad was first published, Lance Armstrong was at the height of his fame for doing the impossible in two different realms: Seeing the way that the mother speaks to the daughter is heart wrenching and makes the viewers feel bad for the girl, appealing to their pathos as she gets screamed at and demeaned by her overbearing mother.
In contrast to this valiant glory, Nike was undergoing a firestorm of public denouncement and criticism amidst a sweatshop scandal. The advertisement features various forms of rhetoric that, all together, make for a highly persuasive commercial.
Appealing to logos, this aspect of the ad provides a way out, a resolution to the lingering problem of child abuse. Her proclamation is powerful and appears to be the end of a life-long battle that this troubled girl has had to fight.
On the phone, engaged in a conversation that seems to be significantly more important than anything her daughter has to say, her mother appears excruciatingly standoffish and pays no attention to her troubled child. Henceforth, the fact that she fits the description of a typical youthful girl is one aspect of the rhetorical decorum, which is a primary contributor to the ethos of the ad.
The feeling of possession and ownership that the color green induces in sighted people is effective in making the audience feel bad for the child, appealing to their ethos as her mother sees her as a possession rather than an adorable daughter.
The colors green and brown ignite strong feelings of disdain for the abused daughter, urging the audience to donate money to a cause that could help this girl seek a safer living environment, the National Child Abuse Hotline.
The director of the advertisement wisely appealed to logos as the girl used her brain to ask her mother to mend the broken Barbie, as any normal child would do. I believe you made a few great points in this article, we are looking forward to find out more material from you.
This too invokes a great deal of pathos, as it invigorates and motivates the viewer to want to take action and emulate the achievement of Armstrong. By affirming universal appeals, by invoking pathos, and by displaying its connection to a heroic cause, Nike captures support from its audience and seizes the present rhetorical situation.
This public service announcement is highly effective in terms of informing the audience of a serious social problem and presenting an easy solution. Not only does it reinforce the severity of his condition, but it also underscores the fact that Armstrong is so swept with emotion that he cannot bear to finish the sentence.
All of the lines in the script are artfully selected to produce as much of a response from the audience as possible. The vulnerability of such a strong figure in American society, especially one renowned for enduring grueling long-distance cycling races, is a striking means of capturing the attention and sympathy of the viewer.
At the onset of this commercial, the innocence of the child is established, as she appears to act and play in a manner that is synonymous with the way that any happy, carefree child would behave. I was speaking to a friend of mine regarding this and regarding stop home repossession as well.
After viewing this advertisement, the audience has been made aware of how horrible of a problem child abuse is along with a solution for this dreadful epidemic, the National Child Abuse Hotline.
It also makes his vow to overcome his affliction that much more prominent, which will become a crucial asset for the marketing power of Nike. In addition to emotion, kairos was also undeniably a substantial component to the effectiveness of the ad; it appeared after Armstrong had not only recently defeated cancer, but continued on to win several Tour de France races, elevating him to a lofty status comparable to a hero.
It not only parlays the message to viewers that they can achieve success, but motivates and impels them to utilize Nike products to realize their goals. It utilizes common ideologies and values of triumph over obstacles and the hope of extraordinary accomplishments to engage a wide audience.
She is acting in a way that is expected, harmonious with the expectations of the audience. For anyone with a family, this moment in the commercial is especially heart breaking, as the audience is exposed to the truth about the mother and her inattentive qualities.
The diction of the ad angers the viewers, compelling them to support the cause that will make the mother stop treating the daughter with such disrespect. Consequently, the audience sympathizes with the girl because they feel bad for the way she is being treated by the mother.
After the Barbie breaks and the girl runs to ask her Mom for help, she receives an extremely hurtful response.Essay on Analysis of Yoplait’s Advertisement Save Lids to Save Lives - Analysis of Yoplait’s Advertisement “Save Lids to Save Lives” “Even the lid is good for you.” Yoplait’s “save lids to save lives” is a very good and effective advertisement.
Aug 22, · How to Write a Rhetorical Analysis. A rhetorical analysis can be written about other texts, television shows, films, collections of artwork, or a variety of other communicative mediums that attempt to make a statement to an intended 84%().
Sample Rhetorical Analysis Paper This is not a “perfect” paper, but it’s a decent example of a Rhetorical Analysis of a recent ad: Lance Armstrong and Nike. Ad Analysis Essay examples; Ad Analysis Essay examples. Words Apr 23rd, 4 Pages. Nike Advertisement Analysis Advertisements have been used for years to sell products.
As long as there have been consumers there have been ads, although in many different media. Rhetorical Analysis of an Ad Essay Words | 8 Pages.
A rhetorical analysis is an essay that breaks a work of non-fiction into parts and then explains how the parts work together to create a certain effect—whether to persuade, entertain or inform. You can also conduct a rhetorical analysis of a primarily visual argument such as a cartoon or advertisement, or an oral performance such as a speech.
The rhetorical appeals are included in the advertisement to persuade the audience to think about whether or not they are ready to have a baby.
The Candies Foundation Organization uses pathos to appeal to both women and man’s emotions and gain further support for their foundation.Download