Cut throat competition in the market resulting in the price and technological war with established market players including Dell, HP, Microsoft, Nokia etc. Business Strategy Apple deals in the designing, production and marketing of software, mobile and media devices, accessories, personal computers, networking solutions, and portable music players.
In the consumer electronics industry, as the growth rate is considerably high, the market players are busy in price war as well as technological war that have been benefiting the buyers in the market.
However, McCormick Bruce lamented that majority of business organizations do not achieve this level of success and those that are successful have a set of competitive advantages such as proper brand positioning and effective marketing strategies that sets them apart from their competitors.
The main content of this report can be divided into three parts: Due to this reason a detail environmental analysis is vital in order to understand different internal and external factors confronted to the organisation and how Apple could use its strategic management process to get positive advantages of the changes that has been taking place in the environment and could better accomplish its long-term goals and objectives David, The threats of substitute products tend to be very high in both personal computers and consumer electronic industry.
On the other hand, the firm has been successfully using its supply chain arrangements that have been located around the world to decrease the supplier power.
As there are high exit barriers in the industry, market players are busy fighting the competition and due to this reason one may experience different integration and strategic partnership between the market player to beat the competition and create better synergies.
The procurement department of the firm is also contributing to the development of relationship with different suppliers that have been selected from around the world.
Apple hasplus applications and programs on Apple stores that place the organisation on exceptional standings in the market. The competitive rivalry between the existing market players tend to be very as most of the market players in both the personal computer and consumer electronics market are established global players that have established brand and operation at the global level.
This is because they produce different component parts like main processor, chips, touch screen etc.
The same is true for the products including iPod, iPhone, and iPad. The differentiation strategy has been enabling the firm to dominate the market as customers in the market are more interested in different features rather than just low price.
The company utilized superior technologies that connect it will its supply chain partners that are located in Taiwan, Singapore, China, Malaysia and the US.
There are also some technological barriers as most of the innovation in the market is patented products and could not be easily reproduced. The differentiation advantage of the firm could be judged from the fact that Apple enjoys a first mover advantage in most of the products that the firm has been currently marketing in different parts of the world.
The marketing department of the firm is involved in tailoring superior marketing communication and designing appropriate marketing mix that help the company to enjoy superior market positioning in the market.
In fact the firm is the pioneer of these industries as no such concept exists before Apple. Apple enjoys a loyal customer base not only in the US but around the world.
The legal factors confronting market players are particularly significant particularly with respect to intellectual property rights. Detail of the five forces and their impact on Apple has been elaborated in the following: As from tothe company has recorded a steady rise in annual revenue.
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APPLE INC.’s BUSINESS STRATEGY A Brief Essay – Coursework Academic Subject: Business Word Count: Submitted by: Student Introduction The.
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